Understanding Our Policies
Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, please contact us.
Common Points of Confusion
To help you build a compliant and user-friendly ads experience we’ve highlighted some common areas of confusion. Click the links below to learn more about each policy:
- Personal Attributes
- Sexually Suggestive Content
- Pingfling’s Brands
2. The Ad Review Process
Before ads show up on Pingfling’s website or smart phone application, they’re reviewed to make sure they meet our Advertising Policies. Typically most ads are reviewed within 24 hours, although in some cases it may take longer.
What We Consider
During the ad review process, we’ll check your ad’s images, text, targeting, and positioning, in addition to the content on your ad’s landing page. Your ad may not be approved if the landing page content isn’t fully functional, doesn’t match the product/service promoted in your ad or doesn’t fully comply with our Advertising Policies.
What Happens After an Ad is Reviewed?
After your ad is reviewed, you’ll receive a notification letting you know if your ad is approved. If it’s approved, we’ll start running your ad and you can see your results in the Ads Manager.
3. Steps to Take if Disapproved
Edit Your Ad
If your ad isn’t approved for not fully complying with our policies, you can edit it and resubmit for review. To edit your ad:
- Check the email address associated with your advertising account. If your ad doesn’t get approved, we’ll send you an email with details that explain why.
- Using the information in your disapproval email, you can edit your ad and create a compliant one.
- Save your edited changes. Once you save your changes, your ad will be resubmitted for review.
Appeal the Decision
If you can’t edit your ad or feel it was a mistake that it wasn’t approved, you can appeal the decision using this form.
4. Prohibited Content
1. Community Standards
Ads must not violate our Community Standards.
2. Illegal Products or Services
Ads must not constitute, facilitate, or promote illegal products, services or activities. Pingfling is an adults only platform so no ads must be targeted to minors.
3. Discriminatory Practices
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
4. Tobacco Products
Ads must not promote the sale or use of tobacco products and related paraphernalia.
5. Drugs & Drug-Related Products
Ads must not promote the sale or use of illegal, prescription, or recreational drugs.
6. Unsafe Supplements
Ads must not promote the sale or use of unsafe supplements, as determined by Pingfling in its sole discretion.
7. Weapons, Ammunition, or Explosives
Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.
8. Adult Products or Services
Ads must be targeted to people 18 years or older. Ads must not promote a competing platform to Pingfling such as but not limited to websites and smart phone applications that offer the same or similar services and or experiences to that of Pingfling’s brand. Specifically, Ads must not promote dating services, dating websites, dating applications, dating events, or any such activities relating to that of dating and or meeting people thru an online means of connecting.
9. Adult Content
Ads must not contain illegal content or content that could be construed as illegal.
10. Third-Party Infringement
Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please contact us.
11. Sensational Content
Ads must not contain shocking, sensational, disrespectful or excessively violent content.
12. Personal Attributes
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.
13. Misleading or False Content
Ads, landing pages, and business practices must not contain deceptive, false, or misleading content, including deceptive claims, offers, or methods.
14. Controversial Content
Ads must not contain content that exploits controversial political or social issues for commercial purposes.
15. Non-Functional Landing Page
Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.
16. Surveillance Equipment
Ads may not promote the sale of spy cams, mobile phone trackers or other hidden surveillance equipment.
17. Grammar & Profanity
Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.
18. Nonexistent Functionality
Ads must not contain images that portray nonexistent functionality.
19. Personal Health
Ads must not contain “before-and-after” images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products. Ads for health, fitness or weight loss products must be targeted to people 18 years or older.
20. Payday or Cash Advance Loans
Ads must not promote payday loans, paycheck advances or any other short-term loan intended to cover someone’s expenses until their next payday.
21. Multilevel Marketing
Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.
22. Penny Auctions
Ads may not promote penny auctions, bidding fee auctions or other similar business models.
23. Counterfeit Documents
Ads may not promote fake documents, such as counterfeit degrees, passports or immigration papers.
24. Low Quality or Disruptive Content
Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content.
25. Spyware or Malware
Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
26. Automatic Animation
Ads must not contain audio or flash animation that plays automatically without a person’s interaction or expands within Pingfling after someone clicks on the ad.
27. Unauthorized Streaming Devices
Ads must not promote products or items that facilitate or encourage unauthorized access to digital media.
28. Circumventing Systems
Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad’s content or destination page.
29. Prohibited Financial Products and Services
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.
5. Restricted Content
Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Pingfling’s targeting guidelines and applicable local laws. Note that ads promoting or referencing alcohol are prohibited in some countries, including but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Turkey, United Arab Emirates and Yemen.
As stated above, Ads that promote competing dating services, websites and or smart phone applications are strictly prohibited.
3. Real Money Gambling
Ads that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission. Authorized gambling, games of skill or lottery ads must target people 18 years or older who are in jurisdictions for which permission has been granted.
4. State Lotteries
Lotteries run by government entities may advertise on Pingfling, provided the ads are targeted in accordance with applicable law in the jurisdiction in which the ads will be served and only target people in the jurisdiction in which the lottery is available.
5. Online Pharmacies
Ads must not promote the sale of prescription pharmaceuticals. Ads for online and offline pharmacies are only permitted with prior written permission.
Ads that promote acceptable dietary and herbal supplements may only target people who are at least 18 years of age.
7. Subscription Services
Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements.
8. Financial Services
Ads promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages transaction fees, within the ad’s landing page. Ads promoting loans or insurance services must not directly request the input of a person’s financial information, including credit card information.
9. Branded Content
Ads promoting branded content must tag the featured third party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher’s content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content tool (please learn more here on how to tag the featured third party product, brand or business partner).
10. Student Loan Services
Ads promoting student loan services must be targeted to people 18 years or older. Ads must not promote misleading or deceptive services related to student loan consolidation, forgiveness, or refinancing.
11. Political Advertising
Advertisers can run political, election related and issue ads, provided the advertiser complies with all applicable laws and the authorization process required by Pingfling.
12. Cryptocurrency Products and Services
Ads may not promote cryptocurrency and related products and services without our prior written permission.
6. Video Ads
Video ads and other dynamic ad types must comply the all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:
1. Disruptive Content
Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.
2. Entertainment Related Restrictions
Ads for movie trailers, TV shows, video game trailers, and other similar content intended for mature audiences are only allowed with prior written permission from Pingfling and must target people who are 18 years or older, 21 years or older in some jurisdictions. Excessive depictions of the following content within these ads are not allowed:
1. Drugs and alcohol use
3. Violence and gore
1. You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.
2. If you target your ads to custom audiences, you must comply with the applicable terms when creating an audience.
All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.
Ads must clearly represent the company, product, service, or brand that is being advertised.
3. Related Landing Pages
The products and services promoted in an ad’s text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.
9. Text in Ad Images
Excessive text in ad images may result in your ad reaching fewer people or not running at all. Try to use little or no image text when possible.
10. Lead Ads
Advertisers must not create Lead Ads questions to request the following types of information without our prior written permission.
1. Account Numbers
Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.
2. Criminal History
Ads must not request information regarding criminal or arrest history without our prior permission.
3. Financial Information
Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has without our prior permission.
4. Government Issued Identifiers
Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver’s license numbers without our prior permission.
5. Health Information
Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.
6. Insurance Information
Ads must not request insurance information, including current insurance policy numbers, without our prior permission.
7. Political Affiliation
Ads must not request information regarding political affiliation without our prior permission.
8. Race or Ethnicity
Ads must not request information regarding race or ethnicity without our prior permission.
Ads must not request information regarding religion or philosophical beliefs without our prior permission.
10. Sexual Orientation
Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.
11. Template Questions
Ads must not request the same or substantially similar information that you could use a Template Question to request.
12. Trade Union Membership
Ads must not request information regarding trade Union membership status without our prior permission.
13. Usernames or Passwords
Ads must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission. If you want to direct people to sign up for an account with your site or service, you should use the Clicks to Website or Website Conversions objective when you run your ads.
11. Use of Our Brand Assets
For ads that feature the Pingfling brand please refer to the Pingfling Brand Resource Center to review brand guidelines and download approved assets.
1. Brand Endorsement
Ads must not imply a Pingfling endorsement or partnership of any kind, or an endorsement by any other Pingfling Company.
2. Brand Usage in Ads
Ads linking to Pingfling content (including Pages, groups, events, podcasts or sites that use Pingfling Login) may make limited reference to “Pingfling” in ad text for the purpose of clarifying the destination of the ad.
Ads should not represent the Pingfling brand in a way that makes it the most distinctive or prominent feature of the creative.
Pingfling brand assets should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.
3. Copyrights & Trademarks
All other ads and landing pages must not use our copyrights, trademarks, or any confusingly similar marks, except as expressly permitted by the Pingfling Brand Resource Center, or with our prior written permission.
4. User Interface Screenshots
When featuring the Pingfling Messenger User Interface (UI) in an ad, it must accurately depict how the UI currently appears and functions in product. If an action or functionality depicted cannot happen in the current product or within the current UI then it cannot appear to happen in an ad.
Depictions of the UI in ads must be featured within the context of a relevant device (ex, mobile or desktop) and as permitted by the Pingfling Brand Guidelines.
The UI may not be modified in any way, including, but not limited to: adding special effects, interference or animation. Glyphs or elements of the UI may not be used separately or individually.
12. Data Use Restrictions
1. Ensure any ad data collected, received or derived from your Pingfling ad (“Pingfling advertising data”) is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any Pingfling advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure.
2. Don’t use Pingfling advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Pingfling) and only to assess the performance and effectiveness of your Pingfling advertising campaigns.
3. Don’t use Pingfling advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
4. Don’t transfer any Pingfling advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.
13. Things You Should Know
1. The Advertising Policies apply to (1) ads and commercial content served by or purchased through Pingfling, on or off the Pingfling services, including ads purchased under Standard Terms and Conditions, (2) ads appearing within apps on Pingfling.
2. Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.
3. We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don’t reflect the personal beliefs, characteristics or values of the people who use Pingfling.
5. If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.
6. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
7. For policies that require prior written permission, Pingfling, Inc. may grant these permissions.
8. These policies are subject to change at any time without notice.